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The value of the area of study which is called Marketing or Market Management is widely recognised in the modern world of business. A majority of firms, both large and small, contain departments or personnel with the word marketing in their title, for example, Marketing Manager, Marketing Services, The Marketing Department.

Individuals working within these organisations may possess only a vague idea of what marketing is, and would usually associate it with selling and advertising, which are its two most conspicuous aspects.

Alternatively they may think of marketing as that part of the organisation's business which relates directly to the customer, for instance, publicity, public relations, market research, etc.

In fact, marketing is all these things and more. It is a manner of approaching business which allows the organisation to achieve all of its objectives with the maximum efficiency.

It is essential that all members of an organisation have an awareness of what marketing involves and its implications for the entire staff. This includes all personnel, from the person who operates the switchboard to operatives on the factory floor.

This is because all of these people have a contribution to make in terms of the organisation's effective marketing effort.

In everything we do or see there is a marketing concept behind it, be it a branded item of clothing to a charity asking for your donation. This course will provide you with the skills and knowledge, to both understand the marketing concept and how to implement a marketing plan.

Course Syllabus

 Introduction The Marketing Process

 The Marketing Environment

Market Segmentation and Targeting

Marketing Research

Product Life-cycle


The Nature of Strategic Planning


On completion of your course, you will receive two certificates:
Certificate 1 is issued by Stonebridge Associated Colleges: Marketing Management Diploma

Marketing Management Diploma issued by Stonebridge Associated Colleges, to view a sample of the college’s award, please click here.

Tutor Support

With this course you will have unlimited access to your own personal tutor who specialises in their field of study. It is your personal tutor's role to ensure that you receive constructive feedback and to deal with any queries you may have. You are more than welcome to telephone, fax or email your personal tutor.

You will also have access to a dedicated and friendly team of administrators and course advisors who offer sound and professional guidance and advice when you need it. This ensures that you will never feel neglected and that you will always succeed!

Requirements for Entry

There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.

Study Hours

This is only an approximate figure and is dependant upon how much time you can dedicate to your studies and how well you grasp the learning concepts in the course material. Furthermore, at the end of each lesson there is a question paper that needs to be completed and returned to your tutor. You should allow at least 1 - 2 hours of study to complete each question paper.

The approximate amount of time required to complete the course is: 105 hrs.

Additional Information

Assessment Method

After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.

What's Included

    * All study materials
    * Study Guide
    * Full Tutor and Admin support

Advantages of this distance learning course:
  • Home Study: you declare when you study, no need to attend class at fixed times and fixed dates. Your study hours fit around you!
  • We will post all the beautifully printed course materials to you. Everything is written in a clear and easy-to-understand format.
  • Start this course anytime of the year! No need to wait until the new academic year starts. Enroll today so soon you'll start improving your CV or re-skill for your new career.
  • Create your own study routine, learn at your own pace, complete your course as quickly or slowly as your circumstance dictate.
  • Your home learning is totally supported by experienced tutors who guide, encourage and assess your progress. You will not be alone because all our tutors are friendly and approachable.


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Questions about this course? Contact Student Support / Course Advisors

Enrol by phone: call 0845 65 22 187 quote course code 569

Enrol by post: print this postal form.

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