The "Fail to plan, and you plan to fail". In today's fast moving world, businesses need to use marketing planning techniques, understand their customers, and monitor responses, to grow their business.
This course provides a structure, shows how to use the building bricks of marketing, and prepare a practical marketing plan. On completion of this course, you will have written a detailed marketing plan, and have a model to use when applying your new skills
What is Marketing - identifying customers
Meeting their perceived needs
Market research techniques
Defining your product/service in the customer's terms
The marketing mix, pricing for profit
Analysing and selecting the best promotional tools
Integrating sales activity into the Marketing Plan
On completion of your course, you will receive two certificates:
Certificate 1 is issued by Stonebridge Associated Colleges: Marketing Advisor Certificate
Marketing Advisor Certificate issued by Stonebridge Associated Colleges, to view a sample of the college’s award, please click here.
With this course you will have unlimited access to your own personal tutor who specialises in their field of study. It is your personal tutor's role to ensure that you receive constructive feedback and to deal with any queries you may have. You are more than welcome to telephone, fax or email your personal tutor.
You will also have access to a dedicated and friendly team of administrators and course advisors who offer sound and professional guidance and advice when you need it. This ensures that you will never feel neglected and that you will always succeed!
Requirements for Entry
There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.
This is only an approximate figure and is dependant upon how much time you can dedicate to your studies and how well you grasp the learning concepts in the course material. Furthermore, at the end of each lesson there is a question paper that needs to be completed and returned to your tutor. You should allow at least 1 - 2 hours of study to complete each question paper.
The approximate amount of time required to complete the course is: 90 hrs.
After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.
* All study materials
* Study Guide
* Full Tutor and Admin support