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Naylor (2004) defines management as:

“…the process of achieving organisational objectives, within a changing environment, by balancing efficiency, effectiveness and equity, obtaining the most from limited resources and working with and through people.”

This course has been chosen because it presents the information on management in an interesting way, and encourages a high level of student participation. The course has been written to help you to develop your understanding of each topic, and highlighting the key points.

The course will require you to undertake practical activities, whilst others are more reflective and ask you to think about some of the concepts covered and then to relate them to your own experience. In either case, completing the course will add a further dimension to your studies and enable you to make sense of the material presented to you by applying it to the real world and to your own frame of reference.

On completion of this course you will be able to:

    * Demonstrate theoretical and integrated applications of concepts, models, and techniques associated with the integrative, holistic nature of the business enterprise.
    * Analyse and synthesise arguments focusing on the value creation process in any for profit and for non-profit organisational entity and the management challenges posed by diverse stakeholders.
    * Collaborate as a group to assess and resolve issues through the ability to access information, interpret, synthesise and communicate to others collectively and/or individually, using current retrieval, analysis and presentation tools.
    * Develop an awareness of the Business Environment.

Course Syllabus

The Business in its Environment

    * Introduction
    * Participating in the Dynamic Business Environment
    * What is Management?
    * The Dynamic Business Environment
    * Making Ethical Decisions and Managing a Socially Responsible Business
    * Competing in the Global Marketplace
    * Summary

Managing the Business

    * Introduction
    * Management and Leadership in Today’s Organisation
    * World-Class Operations Management
    * Understanding the Customer and Creating a Marketing Strategy
    * Developing Quality Products at the Right Price
    * Distributing Products in a Timely and Efficient Manner
    * Using Integrated Marketing Communications to Promote Products

Technology, Information and Finance

    * Introduction
    * Using Technology to Manage Information
    * Using Financial Information and Accounting
    * Managing the Firm’s Finances
    * Summary

Contemporary Issues in Managing the Enterprise

    * Introduction
    * Knowledge Management
    * Intellectual Capital Auditing
    * Virtual Organisations
    * Summary


On completion of your course, you will receive two certificates:
Certificate 1 is issued by Stonebridge Associated Colleges: Managing the Enterprise Diploma

Managing the Enterprise Diploma issued by Stonebridge Associated Colleges, to view a sample of the college’s award, please click here.

Tutor Support

With this course you will have unlimited access to your own personal tutor who specialises in their field of study. It is your personal tutor's role to ensure that you receive constructive feedback and to deal with any queries you may have. You are more than welcome to telephone, fax or email your personal tutor.

You will also have access to a dedicated and friendly team of administrators and course advisors who offer sound and professional guidance and advice when you need it. This ensures that you will never feel neglected and that you will always succeed!

Requirements for Entry

There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.

Study Hours

This is only an approximate figure and is dependant upon how much time you can dedicate to your studies and how well you grasp the learning concepts in the course material. Furthermore, at the end of each lesson there is a question paper that needs to be completed and returned to your tutor. You should allow at least 1 - 2 hours of study to complete each question paper.

The approximate amount of time required to complete the course is: 80 hrs.

Additional Information

Assessment Method

After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.

What's Included

    * All study materials
    * Study Guide
    * Full Tutor and Admin support

Course Text

For this course you will be required to purchase the textbook:

Naylor J (2004) Management, 2nd Edition, Harlow, FT Prentice Hall

This textbook has been chosen because it presents the information on management in an interesting and interactive way, and encourages a high level of student participation. There is also an online study skills resource which complements the textbook and this can be found at:

Advantages of this distance learning course:
  • Home Study: you declare when you study, no need to attend class at fixed times and fixed dates. Your study hours fit around you!
  • We will post all the beautifully printed course materials to you. Everything is written in a clear and easy-to-understand format.
  • Start this course anytime of the year! No need to wait until the new academic year starts. Enroll today so soon you'll start improving your CV or re-skill for your new career.
  • Create your own study routine, learn at your own pace, complete your course as quickly or slowly as your circumstance dictate.
  • Your home learning is totally supported by experienced tutors who guide, encourage and assess your progress. You will not be alone because all our tutors are friendly and approachable.


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Questions about this course? Contact Student Support / Course Advisors

Enrol by phone: call 0845 65 22 187 quote course code 561

Enrol by post: print this postal form.

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