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ADVERTISING (BITE SIZE) COURSE
 
ADVERTISING (BITE SIZE) COURSE
 
£250.00
 

COURSE CODE 224


 

In this course we look in depth at Advertising, one of the main tools of contemporary marketing communications of the promotional mix.

After completing this course, you should be able to:

  • compare and contrast the different views about how advertising might work
  • evaluate the issues in designing and implementing advertising messages
  • understand the different types of media available for delivering advertising messages
  • appreciate the key issues involved in media selection and planning
  • apply the different approaches to evaluating advertising.

You will be required to read the following chapters from the textbook:

Marketing Communications: Contexts, Contents and Strategies, Chris Fill (1999) second edition, Hemel Hempstead: Prentice Hall Europe. This textbook is not included with the course and should be purchased or borrowed.
Chapter 13: Advertising: How it Might Work
Chapter 14: Advertising Messages
Chapter 15: The Media
Chapter 16: Media Planning - Delivering the Message
Chapter 17: Evaluating Advertising

Course Syllabus

  • Introduction
  • Objectives
  • What is Advertising?
  • Theories and Models
  • Message Design
  • Media Planning
  • Elements of Media Planning
  • Concepts and Techniques in Media Planning
  • Evaluating and Controlling Advertising
  • Summary
  • Tutor-marked Question Paper

Course Requirements

There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.

Study Hours

This is only an approximate figure and is dependant upon how much time you can dedicate to your studies and how well you grasp the learning concepts in the course material. Furthermore, at the end of each lesson there is a question paper that needs to be completed and returned to your tutor. You should allow at least 1 - 2 hours of study to complete each question paper.

The approximate amount of time required to complete the course is: 20 hrs.

Additional Information

Assessment Method

After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.

What's Included

  • All study materials
  • Study Guide
  • Full Tutor and Admin support

Qualifications

On completion of your course, you will receive two certificates:
Certificate 1 is issued by Stonebridge Associated Colleges: Advertising (Byte Size Skills Course) Certificate

Advertising (Byte Size Skills Course) Certificate issued by Stonebridge Associated Colleges, to view a sample of the college’s award, please click here.



Advantages of this distance learning course:
  • Home Study: you declare when you study, no need to attend class at fixed times and fixed dates. Your study hours fit around you!
  • We will post all the beautifully printed course materials to you. Everything is written in a clear and easy-to-understand format.
  • Start this course anytime of the year! No need to wait until the new academic year starts. Enroll today so soon you'll start improving your CV or re-skill for your new career.
  • Create your own study routine, learn at your own pace, complete your course as quickly or slowly as your circumstance dictate.
  • Your home learning is totally supported by experienced tutors who guide, encourage and assess your progress. You will not be alone because all our tutors are friendly and approachable.


ADVERTISING (BITE SIZE) COURSE
 
ADVERTISING (BITE SIZE) COURSE
 
 
£250.00
 

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Questions about this course? Contact Student Support / Course Advisors

Enrol by phone: call 0845 65 22 187 quote course code 224

Enrol by post: print this postal form.

http://www.ukdistancelearningcollege.com/web/p224


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